Feast or Famine? Preventing, Lifestyle Disease in Healthy Adults. A strategic Imperative

Main Objective(s)

Validate demand for a digital health lifestyle platform in the preventative space, through interviewing key customers;

  1. Health insurance companies
  2. Practitioners in preventative health
  3. Employees of companies that provide private health care
  4. Individuals that pay for their healthcare
  5. SME’s

Research Methodology

Primary Research: Qualitative research comprising of a series of questionnaires targeting: -

  1. Health Insurance companies that offer private insurance to companies and individuals.

  2. Nutritionists

  3. Lifestyle Coaches

  4. Food Psychologists

  5. General Practitioners (GP)

  6. Psychologists

  7. Generation Y, Gen X and Gen Z.

  8. SME’s

1.0 Introduction

Healthcare apps and government policy are not arresting or reversing the rise in the number of individuals forecasted to develop CVDs.

This will cost

• Governments’ billions of pounds to treat their citizens,
• Companies millions of pounds due to falls in productivity.
• For individuals in the worst-case scenario is they lose their lives, spend years managing chronic disease or change their behaviour, &reverse symptoms.

Being overweight or obese significantly increases the risk of devastating, preventable diseases, including, type 2 diabetes, cancer, heart and liver disease, stroke and mental health conditions.

2.0 UK Snapshot

In the UK, 64% of adults are classed as being overweight or obese, costing the UK £47 billion every year.

In the 1960s only 1 per cent of men and 2 per cent of women in England were classed as obese compared to today’s 25.2 per cent of men and 27.7 per cent of women.

3.0 The Business Need

Changing lifestyles, urbanisation, and eating habits. Are some of the factors driving the increase in lifestyle disease.

4.0 Social Economic Drivers

4.1 Social Trends

The Wellness Movement: There is a growing demand from consumers to gain access to personalised health information. That provide insights into their predisposition for diseases.

Longevity Trends: Across the globe increasing life spans is leading to an uptick in the number of individuals presenting lifestyle-related disease.

Sharing of Consumer Data: As consumers and patients become cognizant of their responsibility for their health outcomes. Consumers will share their data willingly with healthcare providers, if they are a trusted brand.

4.2 Legal Trends

GDPR: The management of personal healthcare data is highly regulated and can only be processed by healthcare professionals.

Open Banking: The spill over effects of open banking on other industry sectors with large amounts of data. Governments around the world are becoming cognizant of the benefits of opening healthcare data to 3rd parties.

USA – Interoperability and Patient Access: The U.S. Department of Health and Human Services (HHS) finalized two transformative rules that will give patients unprecedented safe, secure access to their health data.

4.3 Technology Trends

AI/ML: deploying the predictive capabilities of machine learning algorithms to forecast outcomes based on user behaviour.

Personalised Big Data: the analysis of the genetic make-up, and lifestyles of patients at a personal and population level.

5.0 Duration of Research


6.0 Costs

6.1 Cost of Interviews

As part of the research process, I intend to interview the following;

Sell - Side Actors: Healthcare professionals in preventative health.

Sample Size = 500. However, we will stop collecting responses after the first 20. There are 6 type of healthcare practitioner. We will pay each participant £40.00.

Total Cost: £800 x 6 = £6,400 + VAT = £6,400 + £1,280 = £7,680.

Buy-Side Actors

Health Insurance Companies: health insurance organisations that have experienced an increase in claims as a result of obesity.

Total Cost:

Enterprises and SMEs: Organisations that have been disproportionately impacted by preventable disease. For additional information view the “Impact on Enterprises”

3 companies from the following industry

Professional Services

Total Cost: £40 x 9 = £360 + VAT = £360 + £72 = £432.00

Generation X: individuals born between the mid-1960s and 1980. Technically savvy but also highly engaged in their well-being to ensure they maintain long-term good health.

Generation Y Millennials: is comprised of people who were born between 1982 and 2000. Are considered to be web-savvy, independent and tolerant.

Generation Z: Aged between 6 and 24 years old. Gen Z expect healthcare providers to deliver instant assessment, instruction and motivation.

Total Cost: 15 participants x £30.00 = £450 x 3 = £1350 X VAT @ 20% = £1620

Total Cost of Research: £7680 + £1620 +£432 = £9732 including VAT.

7.0 Sampling Method

Participating organisations and individuals will be selected by working out the Kth rate is within databases or platforms from the which they are sourced.

To calculate the systematic sampling Kth rate the following simple calculation will be carried out

N = Total Population
n = Simple Random Sample

Convenient Rate= N/n

Convenient Rate=500/3=166.67

That is the first company that will be select will be in the 167th position, the next company will be in the 334th position and the third company will be positioned at number 500.

8.0 Sample Size Equation

The sample size for each group we are interviewing will be calculated using the equation below.

(Z-Score)^^ (2x StdDev X (1-StdDev) )/((Confidence Interval)^2)

Sample size for each segment will be 500 at a confidence level of 95% with a 0.025 error margin.

9.0 About Nadzeya

Nadzeya is the mobile lifestyle platform for the prevention of lifestyle disease. Is a 3-sided marketplace comprising of companies, their employees and practitioners in preventable health.

We intend to use the power of insights derived from real-time data, obtained from wearable apps and financial API’s. To track their behaviours on a daily, weekly and monthly basis.

10.0 Pre-Registration

11.0 How Findings will be made Available

A link to all information will be provide via OpenScienceFramework(OSF). Confidential and identifiable information will be redacted.