The fit between a brand and the cause its advocating
Submitted by: Serwaa Karikari
Format: .CSV file
Description of Data
General Overview
- This dataset is about the psychological impact of using language, that is existential in nature, to describe the effects of climate change
Related Hypothesis
-
H1a: Consumers will have higher boycott intention for a brand with high BCI than for a brand with moderate BCI
-
H1b: Consumers will have higher boycott intention for a brand with high BCI than for a brand with low BCI
-
H1c: Consumers will have higher buycott intention for a brand with moderate BCI than for a brand with low BCI.
Demographics studied
US residents aged 18 years and above
Papers using this data
- (None yet)