Balance sample between male and female participants

Balance sample between male and female participants (and soon across age ranges)

Hey Prolificos,

We’ve been working hard to respond to a recent TikTok incident, taking into account the feedback and concerns raised by our community. As a result of this, we’re delighted to launch our new ‘Balance sample’ feature!

It is now easy to ensure an equal distribution of male and female participants in your study. To do so, tick the Sex checkbox in the Audience section of your study form. You can apply any additional prescreening that you need on top of balancing your sample. The number of matching participants will update to account for the sample balance.

We will soon release an extension of this feature to allow you to equally distribute your study submissions across age ranges. So watch this space!

In the meantime, do let us know in this thread if you have any questions or feedback on sample balance, we would love to hear from you!

Read all about it in our help centre